Privacy Policy

Effective Date: 02-September-2025
Welcome to the official website of Durar Group, a licensed real estate development company in Business Bay, United Arab Emirates (referred to as ‘we’, ‘us’, ‘our’, or ‘Company’). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our website (‘Site’), and outlines the rights you have under UAE data protection law, including Federal Decree‑Law No. 45 of 2021 (the ‘PDPL’).

1. Scope & Acceptance

By accessing or using this Site, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. We encourage you to review it carefully each time you visit, as we may update it from time to time.

2. Information We Collect

We may collect and process the following categories of personal data:

  – Contact Information: Name, email address, telephone number, postal address. 
– Technical & Usage Data: IP address, browser type, device type, location data, pages visited, time spent, referring URL. 
– Communications Data: Messages or inquiries submitted via contact forms, email correspondence, and call logs. 
– Optional Data: Any listings, preferences, or additional information you voluntarily share.

3. Lawful Basis for Processing

We process your personal data based on one or more of the following legal grounds under PDPL:

  – Consent: Where you give us permission to do so (e.g., subscribing to updates). 
– Contractual Necessity: Processing is necessary to perform or enter into a contract (e.g., property reservation, lead management). 
– Legal Obligation: To comply with UAE laws, such as anti-money laundering, RERA, or regulatory requirements. 
– Legitimate Interests: For purposes such as improving our Site, marketing communications (where permitted), and internal record-keeping.

4. How We Use Your Data

We use your personal data to:

  – Respond to inquiries and facilitate information requests. 
– Process reservations, agreements, and payments, including through escrow accounts. 
– Provide updates on projects, offers, or news (based on consent). 
– Improve our Site’s functionality, navigation, and user experience. 
– Comply with legal obligations (e.g., regulatory or escrow-related documentation).

5. Cookies & Tracking Technologies

We may use cookies and similar technologies (e.g., pixels, log files) to:

  – Improve site performance and functionality. 
– Analyze traffic and visitor behavior. 
– Offer personalized content or marketing (when opted in).

   You may manage or disable non-essential cookies via your browser settings or our cookie consent tool (if available).

6. Data Sharing & Transfers

We may share your data with:

  – Service Providers: Third-party vendors supporting our operations (e.g., website hosting, analytics, CRM, escrow management). 
– Regulatory Entities: Law enforcement or government agencies, where required by law. 
– Business Transfers: In the event of a merger, sale, or reorganization.  

If personal data is transferred outside the UAE, we ensure that appropriate safeguards are in place as required by PDPL (e.g., adequacy opinions, contractual protections).

7. Security & Retention

We implement technical and organizational security measures to protect your data against unauthorized access, loss, or misuse. We retain your data only for as long as necessary for the purposes outlined above, or as required by applicable laws.

8. Your Rights under PDPL

Under the UAE PDPL, you may have the following rights regarding your personal data:

  – Access: Obtain a copy of personal data we hold. 
– Rectification: Correct inaccurate or outdated information. 
– Erasure: Request deletion of your data (subject to legal retention requirements). 
– Restriction: Ask to limit processing under certain circumstances. 
– Portability: Receive your data in a structured, commonly used format. 
– Withdraw Consent: Where processing was based solely on consent.  

To exercise any rights, please contact us using the details below. We may require additional information to verify your identity before processing requests.

9. Children’s Privacy

We do not knowingly collect personal data from children under the age of 13. If such data is discovered, we will promptly delete it from our records.

10. Changes to This Policy

We may update this Privacy Policy at any time. The revised version will be posted on this Site with an updated effective date. Continued use of the Site after posting constitutes acceptance of the changes.

11. Contact Information

For inquiries related to these Terms & Conditions, please contact us:

Durar Group
WestBurry Offices, Marasi Drive, Business Bay, Dubai, UAE Emirates 
Email: Email: info@durargroup.com 
Telephone: +971 4 341 8558

12. Regulatory Context

This Privacy Policy has been drafted in line with UAE data protection laws and best practices for real estate developers.
Compliance with PDPL is essential to avoid penalties and maintain trust in real estate operations.